The abbreviation comes from the advertising world of the 1940s and stands for unique selling point<\/em> or unique selling proposition<\/em>. In plain English: your unique selling point. It is one thing you do better, differently, or faster than the rest, and that is important enough for the customer to choose you.<\/p>\n A USP doesn't have to be earth-shattering. It just needs to be true, make sense to your customer, and not be shouted from the rooftops by all your competitors.<\/p>\n Most websites list \u201cquality,\u201d \u201cpersonal attention,\u201d and \u201cyears of experience\u201d as USPs. Those are not USPs: every competitor says the same thing, and no one will claim otherwise. A true USP is specifically<\/strong>, verifiable<\/strong> and relevant<\/strong> for the customer.<\/p>\n Visitors compare. They have three tabs open and choose in a few seconds. Your USP is what they remember. That is why it belongs at the top of the page, in the first sentence someone reads, and appears in advertisements, quotes, reviews, and the way you answer the phone. A USP that only appears on the \u201cabout us\u201d page does nothing.<\/p>\n For years, a painting company wrote \u201ccraftsmanship and quality\u201d on its website. Conversations with customers revealed that they were primarily pleased that the company always arrived on the agreed day and left the house clean. The new headline became: \u201cWe arrive on the agreed day, and you won\u2019t find a single paint splatter.\u201d That is verifiable, it is different from what the rest say, and it taps precisely into the customer\u2019s fear.<\/p>\n NB:<\/strong> A USP you fail to deliver works against you. Anyone who promises a \u201cresponse within 24 hours\u201d and replies after three days loses the customer and the review. Choose a promise you can keep every time, even on a busy day.<\/p>\n Only if you are consistently the cheapest and can sustain it. For most small businesses, it is a poor USP: there is always someone cheaper, and it attracts customers who choose solely based on price.<\/p>\n You may mention multiple benefits, but one of them deserves the leading role. That is the USP. The rest supports it.<\/p>\n USP staat voor unique selling point (of proposition): het onderscheidende voordeel waarmee uw bedrijf zich van concurrenten onderscheidt. Het is het antwoord op de vraag “waarom zou ik bij u kopen en niet bij een ander?”.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"kennisbank-categorie":[61],"class_list":["post-9110","kennisbank","type-kennisbank","status-publish","hentry","kennisbank-categorie-marketing-en-conversie"],"acf":[],"_links":{"self":[{"href":"https:\/\/deonlinewebsitebouwer.nl\/en\/wp-json\/wp\/v2\/kennisbank\/9110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deonlinewebsitebouwer.nl\/en\/wp-json\/wp\/v2\/kennisbank"}],"about":[{"href":"https:\/\/deonlinewebsitebouwer.nl\/en\/wp-json\/wp\/v2\/types\/kennisbank"}],"version-history":[{"count":0,"href":"https:\/\/deonlinewebsitebouwer.nl\/en\/wp-json\/wp\/v2\/kennisbank\/9110\/revisions"}],"wp:attachment":[{"href":"https:\/\/deonlinewebsitebouwer.nl\/en\/wp-json\/wp\/v2\/media?parent=9110"}],"wp:term":[{"taxonomy":"kennisbank-categorie","embeddable":true,"href":"https:\/\/deonlinewebsitebouwer.nl\/en\/wp-json\/wp\/v2\/kennisbank-categorie?post=9110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What is a real USP, and what isn't?<\/h2>\n
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Types of USPs<\/h2>\n
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Why is a USP important for your website?<\/h2>\n
How do you find your USP?<\/h2>\n
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An example<\/h2>\n
Frequently Asked Questions<\/h2>\n
Can a low price be a USP?<\/h3>\n
Can I have multiple USPs?<\/h3>\n
Related concepts<\/h2>\n
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