Proven Strategies

Exactly what you need

Not ten plugins that half-work, but one solution that works.

Targeted Reach

Test first, then go live

We build on a separate test environment so that your website continues to function.

Smart Budgeting

Built to be transferable

Clean code with explanations, so that another developer can continue working with it.

Are you running up against the limitations of your theme or plugins?

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A standard theme and a few plugins will get you a long way. Until you want something that isn't quite possible: an ordering process that deviates, a connection to your inventory system, or a calculation module for your quotes. Then you go shuffling stopgap measures.

With custom WordPress, we make the website do what your business needs, instead of the other way around. You keep the ease of WordPress and get the features you are missing.

Our approach to WordPress customization

01

meta

Mapping out wishes

What is it supposed to do, for whom, and which systems are involved?

02

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Proposal

You will receive a description of the solution and the costs in advance.

03

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Build and test

In a test environment, with real examples from your practice.

04

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Live and transfer

We are launching it, explaining how it works, and remaining available.

What is WordPress customization?

With custom WordPress, something is built specifically for your website that is not available off-the-shelf. This can be small, such as an extra field in the ordering process, or large, such as an integration that automatically forwards orders to your supplier.

Standard or custom: what is the difference?

  • Standard: An existing theme with existing plugins. Fast and affordable, but you adapt to what the plugin can do.
  • Customization: The feature is built around your workflow. It costs more, but you don't pay for features you don't use, and you are not dependent on a plug-in that might stop working tomorrow.

In practice, it is almost always a combination: a solid foundation of WordPress and Elementor, with custom work where it makes a difference.

Examples of custom work that we build

  • Custom plugins for features that are not for sale anywhere.
  • Couplings between your website and another system, such as a supplier, accounting software, or a payment service.
  • WooCommerce customization: different ordering processes, pre-ordering, custom shipping rules, or an automatically populated catalog.
  • Calculation modules and forms with which visitors put together a price indication or quote themselves.
  • Pages from data: one template that populates from fields, handy for dozens of similar pages.

WordPress customization and Google

Custom development doesn't have to hinder your findability. Well-built custom development is often faster than a stack of plugins, because only the necessary code is loaded. We pay attention to load time, proper page addresses, and the data Google uses to understand your page.

NB: When it comes to custom work, always ask who becomes the owner of the code and whether you will receive a copy. With us, the code is yours, including explanations, so you are not tied to a single developer.

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Also check out what we do as WordPress specialist, or how we maintain your website with WordPress maintenance.

Customization or an existing plug-in?

Customization is not always necessary. If a reliable plug-in exists that does what you are looking for, we recommend it. That is cheaper and is maintained by the developer.

Customization pays off if a plug-in forces you to work differently, if you need to stack multiple plug-ins for a single function, or if it concerns something that sets your company apart.

An idea that your website can't do right now?

First a free consultation

Completely without obligation and without risk.

the online website builder menno edwin discuss website

Not quite sure yet?

Frequently Asked Questions

Custom WordPress is a feature or integration built specifically for your website because an existing theme or plugin does not do what you need.

If a plug-in forces you to work differently, if you need to combine multiple plug-ins for a single function, or if it concerns something that sets your company apart. If a good plug-in exists, we recommend it.

That depends on the scope. You will receive a proposal in advance with a description of the solution and the costs, so that you will not be faced with any surprises.

We build according to WordPress guidelines, which means custom updates generally pass well. With a maintenance contract, we check this after every update.

If that system has an integration option, such as an API, it is usually possible. We review the documentation beforehand and tell you honestly whether it is feasible.

From you. You receive the code and the explanation, so that another developer can continue with it if you ever wish.

Yes. Think of a different ordering process, pre-ordering, custom shipping rules, or an integration with a supplier.

No. We build and test on a separate test environment. Only when everything works does it go to your live website.